LOCALLY/MADE 👽 ECO/FRIENDLY 👽 BODY/POSITIVE 👽 POLI/GENDER 👽 POST/CLUBWEAR 👽 ALT/FASHION
DOOM FREAK aka DOOM 3000
‘The freakiest Polish brand’ according to Harper’s Bazaar. Their last campaign premiered on Vogue PL. They have stockists in San Francisco, Tokyo, Berlin & around Poland. Published in i-D, Nylon, L’Officiel, Indie, Fucking Young, Elle Man, Crack. In 2017 - 2019 chosen 3 times by Ministry of Culture to represent Polish fashion abroad.
Slow fashion, yet fast aesthetics. Instead of hiding in exclusiveness, brand promotes inclusive wear - a sense of community known from subcultures. Working with local underground graphics, djs, vogue & queer dancers, duo fights for more tolerance. They call it postclub/wear - mix of countercultural references channelling the spirit of East European youth. It’s a clash of streetfashion classics with avantgarde tailoring like: gothic corset x sportswear windbreaker or hools polo x night gown. Doom is all about deconstruction & upcycling in a broader sense. Their open to public solo presentations happen at former strip clubs, empty warehouses, music festivals, design galleries. Models in their shoots are befriended artists - real people wearing DOOM 3K. Like their debut, everything is sustainable & locally made out of overproduced Italian or Polish high-end fabrics.